BBA in Consumer Marketing: The Game Changer


Business is a dynamic field. Dynamics of the business change with each passing day. The ‘tried and tested’ Business to Business (B2B) model is challenged by a more efficient and flexible Business to Customer (B2C) model these days. The industrial revolution boosted the production capacities with the advent of sophisticated machinery and scientifically proven processes, giving rise to a consumer-oriented economy. Moreover, there is a considerable increase in the GDP and a sharp surge in per capita income which has increased the purchasing power of every citizen giving rise to the Consumer Market. Tapping these consumers and marketing the products, goods or services to them is called Consumer Marketing.

Consumer Marketing is defined as the activity of trying to sell goods or services to people for their own use, rather than to other companies. Consumer Marketing is a direct and precise way to reach the target customers by eliminating the middlemen or other businesses. Consumer Marketing is gaining popularity especially after the extensive use of the internet. Many companies are focusing on individual customers for increasing their business giving rise to a new domain called, ‘Consumer Marketing’. There is no doubt that there will be tremendous demands for trained Consumer Marketing professionals in the coming years.

BBA in Consumer Marketing:

Considering the growing global Consumer Markets and the enormous increase in demand for proficient Consumer Marketers, the Indira Institute of Management, Pune (IIMP) has launched a three-year, full-time degree course; BBA in Consumer Marketing.

The course aims at developing management, analytics and people skills required for an illustrious career in the Consumer Marketing domain. The said course is designed to give the students a competitive edge by focusing on academics as well as giving them practical exposure.

BBA in Consumer Marketing at Indira enables the student to stand out in their professional or entrepreneurial journey.

About the Institute:

Indira Institute of Management, Pune (IIMP) is an ace institute under the aegis of the prestigious Indira Group of Institutes. It is an autonomous institute approved by AICTE, New Delhi & affiliated with Savitribai Phule Pune University. IIMP is one of the premier institutes imparting quality management education in the country. It has a team of proficient faculty with years of industrial and teaching experience. It has an excellent Industry-Academia interface facilitating industrial exposure and placements. IIMP has strong associations with leading consumer industries and eminent personalities in the Consumer Marketing domain.

Career opportunities:

After successful completion of BBA in Consumer Marketing, students can opt for employment in almost all sectors involving marketing. Stats say that, in the organized manufacturing and service sector, employment is expected to increase from the current 38 million to 47 million by 2022.

Following are a few job profiles and sectors for the BBA in Consumer Marketing graduates.

  • Sales Executive – FMCG
  • Sales Executive – Consumer Durable
  • Assistant Manager – Marketing Consumer Insights
  • Assistant Manager – Marketing – FMCG
  • Branding Executive / Junior Brand Manager
  • Customer Relationship Executive
  • Customer Care Officer
  • Distribution Executive / Marketing Service Manager
  • Executive in Rural & Regional Marketing
  • Assistant to Category Manager
  • Marketing executive – Consumer Brand
  • Product Executive
  • Sales and Marketing Analysts
  • Marketing Executive in Consumer Banking
  • Campaign Management Executive


Higher Secondary School Certificate (10+2) or its (First Year) equivalent Examination with 40% marks from any stream. (35% for Reserved category and 40% for Open category candidate as per Maharashtra state government rules) and English as one of the Subjects.


Three-year Diploma Course (after S.S.C.) of Technical Education conducted by the Government of Maharashtra or its equivalent.


Two-year Diploma Course in Pharmacy (after H.S.C.) of Board of Technical Education conducted by Government of Maharashtra or its equivalent.

Higher Secondary School Certificate (10+2) Examination with 45% marks and any Vocational subject at (10+2) level.


Higher Secondary School Certificate (10+2) Vocational (MCVC) – Minimum Competency based Vocational Course Examination with 45% marks (40% for reserved category candidate as per Maharashtra state government rules)


Consumer Markets are growing exponentially the world over. Every sector from Automobile to Pharma and from FMCG to Education is expanding, increasing and multiplying. With growing demands, there will be a rise in competition. Aggressive, innovative and customised marketing will be the key to the future and in this scenario; Consumer Marketing will be the Game Changer.

For more details about the course, eligibility criteria, syllabus, fees, admission process etc. please visit our website:

-Blog by

the Branding Team

Comments are closed, but trackbacks and pingbacks are open.

Create A Post